By all means, learn from data, but don’t hack growth.


Business, Featured, Insight, Motivation

Growth hacking, according to Wikipedia, is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business.  Corporations are obsessive-compulsive growth hackers, investing heavily in data collection (tests). We learn the same way machines learn. We come into this world automatically coded to observe and store an […]

December 16, 2017