Growth hacking, according to Wikipedia, is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business. Corporations are obsessive-compulsive growth hackers, investing heavily in data collection (tests).
We learn the same way machines learn. We come into this world automatically coded to observe and store an internal log of attempts and outcomes. In this regard, failures are a part of the data collection process, and should not be disregarded. Growth hacking isn’t about skipping the pain, it is about getting through the pain of failure FASTER using data science and technology.
There is no shortcut for growth.
Growth is the only goal that matters.
Recently, I was reading Matthew 13. The first two verses are as follows:
That same day Jesus went out of the house and sat by the lake. Such large crowds gathered around him that he got into a boat and sat in it, while all the people stood on the shore.
In this passage, Jesus is officially an Influencer. He does cool things, those things get shared, and He earns new likes and follows every day.
And His number of followers are growing.
His audience had grown so much that He has had to change the venue three times–in a single day! His message must have gone seriously viral, because he went from a house to the lakeside, then to the sea in a single day, using strictly grassroots promotion. No funny video ads. No email lists.
Imagine launching your information product just by sharing with a few friends, who share with a few friends. If only we had an international network that could grow an audience from 5 to 500 to 5,000 in a day. (We do!)
His message was spreading. His influence was growing.
Healthy ministries grow.
Healthy businesses grow.
Healthy people grow.
The goal of any organization or organism is to simply growth. Growth is a strong sign of health, but with growth also comes pain.
No pain, no gain. Right?
You want better for yourself, but you stall. Why do you stall?
Is it the “growing pains” that you fear?
What you are feeling is not “growing pains.” You are feeling the pain of stagnation. You hurt because you refuse to grow, to dare to be uncomfortable.
Get comfortable with being uncomfortable.
You ministry folds. Your business stumbles. Your health deteriorates. Your marriage fails. Your children repeat your mistakes. Why is this so?
See, you can’t bullsh*t me. I know why. I know because I have been there.
We rob ourselves and sabotage our futures, all because of that ONE thing we are holding on to, an area where you refuse to stretch yourself out, to step out of the comfort zone.
Whatever the reason, it is all in your mind and therefore can be managed.
A little practical wisdom, from a different ancient mind:
“All courses of action are risky, so prudence is not in avoiding danger (it’s impossible), but calculating risk and acting decisively. Make mistakes of ambition and not mistakes of sloth. Develop the strength to do bold things, not the strength to suffer.”
― Niccolò Machiavelli
It is okay to be a little uncomfortable. It is not okay to be broken. Choose discomfort. BURST out of your comfort zone.
The world is waiting.