By all means, learn from data, but don’t hack growth.

Business, Featured, Insight, Motivation

Growth hacking, according to Wikipedia, is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business.  Corporations are obsessive-compulsive growth hackers, investing heavily in data collection (tests). We learn the same way machines learn. We come into this world automatically coded to observe and store an […]

December 16, 2017

The “How To” Economy: What is information marketing?

Business, Featured

Information is a commodity. Information products are inexpensive (free) to create and once created can be sold over and over without additional work. Information Marketing refers to the process of creating, packaging and marketing “how-to” information—in other words, creating something from nothing. The primary skills you need to be an information marketer are the abilities […]

December 13, 2017

The Power of Parables

Action Item, Business, Featured, Insight

Storytelling is the best marketing. The best information marketer, authors, speakers, and celebrity gossipers are master storytellers. You and I judge a conference, sermon, or workshop on the ability of the presenter to engage us. If you want to engage people, the easiest way to do it is with stories. Jesus knew this too. Recently as […]

October 31, 2017