By all means, learn from data, but don’t hack growth.

Business, Featured, Insight, Motivation

Growth hacking, according to Wikipedia, is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business.  Corporations are obsessive-compulsive growth hackers, investing heavily in data collection (tests). We learn the same way machines learn. We come into this world automatically coded to observe and store an […]

December 16, 2017

The Power of Parables

Action Item, Business, Featured, Insight

Storytelling is the best marketing. The best information marketer, authors, speakers, and celebrity gossipers are master storytellers. You and I judge a conference, sermon, or workshop on the ability of the presenter to engage us. If you want to engage people, the easiest way to do it is with stories. Jesus knew this too. Recently as […]

October 31, 2017

Jesus was an Information Marketer

Business, Insight

Today is the launch of one of my latest products.  This is always a nervous day for me (as quiet as it is kept). I needed some help with all my self-doubt (unbelief), so I prayed for help like Abraham. Sidenote: We can really ask God for anything.  Be more creative with your requests.  He […]

October 30, 2017