By all means, learn from data, but don’t hack growth.

2017-12-26T23:27:10+00:00

Growth hacking, according to Wikipedia, is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business.  Corporations are obsessive-compulsive growth hackers, investing heavily in data collection

By all means, learn from data, but don’t hack growth. 2017-12-26T23:27:10+00:00

The Power of Parables

2017-12-18T09:55:59+00:00

Storytelling is the best marketing. The best information marketer, authors, speakers, and celebrity gossipers are master storytellers. You and I judge a conference, sermon, or workshop on the ability of the presenter to engage us. If

The Power of Parables 2017-12-18T09:55:59+00:00