By all means, learn from data, but don’t hack growth.


Business, Featured, Insight, Motivation

Growth hacking, according to Wikipedia, is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business.  Corporations are obsessive-compulsive growth hackers, investing heavily in data collection (tests). We learn the same way machines learn. We come into this world automatically coded to observe and store an […]

December 16, 2017

The “How To” Economy: What is information marketing?


Business, Featured

Information is a commodity. Information products are inexpensive (free) to create and once created can be sold over and over without additional work. Information Marketing refers to the process of creating, packaging and marketing “how-to” information—in other words, creating something from nothing. The primary skills you need to be an information marketer are the abilities […]

December 13, 2017

Fearlessly Rethinking My Retirement Plan


Reflection

I had a strange dream: I am dead. Physically dead, but still me–fully alive. It is the end of my life, and I stand before God’s Judgement Seat, the picture of might, majesty, and intimidation. Far above me, He opens this massive book and reads from it my life’s summary. He begins, “Your parents worked hard […]

November 30, 2017

The Power of Parables


Action Item, Business, Featured, Insight

Storytelling is the best marketing. The best information marketer, authors, speakers, and celebrity gossipers are master storytellers. You and I judge a conference, sermon, or workshop on the ability of the presenter to engage us. If you want to engage people, the easiest way to do it is with stories. Jesus knew this too. Recently as […]

October 31, 2017

Jesus was an Information Marketer


Business, Insight

Today is the launch of one of my latest products.  This is always a nervous day for me (as quiet as it is kept). I needed some help with all my self-doubt (unbelief), so I prayed for help like Abraham. Sidenote: We can really ask God for anything.  Be more creative with your requests.  He […]

October 30, 2017